The Store
"The Inner-Workings of a Department Store"
Overview
An in-depth look at the main Neiman-Marcus store and corporate headquarters in Dallas: the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, China and porcelain, and many other goods. Internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
Details
| Status: | Released |
|---|---|
| Release Date: | 1983-12-14 |
| Production: | Zipporah Films |
